Nigel Baker-Bates - Director

Nigel has worked at senior management and director levels in both the public and private sector, with Joe Lyons Cakes, Cambell Soups, Tonibell Ice Cream, Lee Valley Park, the Granada Group, Schools Abroad, Hammersmith and Fulham Council and the G.L.C.

Nigel specialises in reviewing programming, pricing structures, and service delivery to improve income and participation.

Nigel has led the development of a number leisure cards which have been recognised as best practice by the Audit Commission.  

Nigel is widely sought after as an analyst, advisor and consultant by a range of organisations. His areas of expertise are:  

  • Income and participation growth
  • Improving accessibility
  • Smart and leisure card development 
  • Marketing communications
  • Procurement of MISs
  • New products and service development 
  • Generating sponsorship  .