Income Growth - Even in a Recession?

Fri, 29 Jan 2010 12:16:51 +0000

2009/10 will be a challenging year for all leisure operators with visits to the local leisure centre becoming a discretionary spend, increasing the pressure on financial performance.

New Horizons Consultants in partnership with The Leisure Database Company is working with a variety of public sector clients to achieve income growth through increased participation. Some of the recent results are outlined below:

Woking Borough Council - over 12 months, increasing income from its Evolve Fitness Gym by 68% from £194k to £325k, membership growing from 650 to 2,000; casual swimming visits increased by 21%; fitness class visits increased by 23% - project notes attached.

Ipswich Borough Council - over 12 months, 25% (£405,234) increase in income and a 7% increase in visits across the service; income's contribution to the cost of the service went up from 41.99% to 47.93%;. Cited in the Audit Commission's 'Positively Charged".

Belfast City Council - over 18 months, increased income by 45%; with the launch of the Boost leisure card - 24,000 issued; 6,000 new users from a financially disadvantaged background contributed an estimated £600k of income in the first 12 months, based on a…

LB Haringey Council optimisation of their leisure service commercial activities.

Fri, 29 Jan 2010 12:17:17 +0000

As an extension of our current work with the LB Haringey Council, New Horizons Consultants are delighted to be invited to audit, review and optimise their leisure service commercial activities.

The audit and review of the Council's commercial activity is an extension of our work to optimise income for their leisure centres.

In 2007 the New Horizons Consultants undertook a review of leisure income and subsidy. In April 2008 LB Haringey Council launched a pricing initiative based on this review. The New Horizons Consultants were engaged for a 12 month period to assist in the marketing and promotion of the service supporting achievement of the income target. The outcome of the initiative has been successful. As a result of the pricing initiative an additional £380K of income was achieved for 2008/09, a 12.5% increase on the previous year

Whilst undertaking the initial review the New Horizons Consultants with the LB Haringey Council identified a need to audit and review specific commercial activities and develop a strategy to optimise the income from them.

Isle of Wight Financial Plan Review

Fri, 29 Jan 2010 12:01:04 +0000

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New Horizons Consultants undertook a Leisure Needs Assessment of the IoW Council which included financial planning for the proposed leisure facilities portfolio.

The Council wish to review the financial plans for their leisure portfolio in the light of the forthcoming proposed £8M capital developments.

New Horizons Consulting in conjunction with the Councils leisure teams have:

Reviewed and updated the financial plans developed for Heights, Waterside and Medina and compared them with current performance.

Identified the financial the viability of the forthcoming proposed developments and

Reviewed the potential HR structure changes required to deliver the new service

Browns Cafe Review

Fri, 29 Jan 2010 12:14:50 +0000

Browns Café and Golf Club occupies a prime position on the sea front at Sandown in the Isle of Wight. It currently trades approximately 7 hours a day from 10am to 5pm offering a range of hot and cold snacks and beverages. Over recent years trade has declined.

The Council wished to assess the best options for improving the financial performance of this element of their catering services portfolio.

In conjunction with New Horizon Consulting, Foodworks were asked to propose a process through which the Council can identify the strategic options for this business and make an informed decision that can improve its financial viability.

From the information gathered we developed 5 strategic options for the Council to consider. For each option we have provided the following:

The business option 'vision'

The rationale behind that vision.

A physical sketch/layout illustration of that vision.

A capital expenditure estimate for that layout.

A product offer outline for that vision.

A supply chain recommendation to support the offer.

A financial business case.

We recommended our preferred option and our reasoning for it. The Council accepted our recommendation and are progressing it.

new horizons consultants - News

Income Growth - Even in a Recession?

LB Haringey Council optimisation of their leisure service commercial activities.

Isle of Wight Financial Plan Review

LATEST NEWS

Browns Cafe Review